♻️ Circularity & Innovation isn’t just good for the planet — it’s a competitive advantage.
Here are a few impact levers we explore:
- Resource Efficiency – minimizing virgin material use, reducing waste, and thus saving raw material
- Scope 3 – Up to 90% of CO2 emissions cradle to gate stem from raw materials – efficient use of raw material and substitution through recycled material is key to reducing Scope 3 emissions.
- Carbon Intensity – reducing carbon inflow and extending product lifecycles
- Nearshoring – Local sourcing and decentralised supply chain reduces supply chain impact and risks and support circular material flows
💡 Together with Norbert Weis, Julia von Grote-Pastre and Jana Krüger from Freudenberg Household Cleaning Solutions we developed a Designed-4-Circularity Tool that evaluates the circular potential of products systematically and scientifically as part of the innovation process. The aim is to identify and integrate circularity already in the design phase. The approach is published in the book “Innovationsökosysteme“.
This is how collaborative ecosystems can drive sustainable transformation.
📘 A big thank-you again to Klaus-Michael Ahrend & Katrin Redmann for curating this inspiring volume.
👉 What role does circularity play in your innovation process? Which lever should we explore more deeply in our next post?