Introducing the SMC (Sustainable Mass Customization) configurator in partnership with VESTEL and RWTH Aachen University at the IFA trade fair 2017 in Berlin
| With its 1.085 exhibitors, the IFA is one of the leading technology trade shows for consumer electronics and home appliances in the world. IFA 2017 took place from 1-6 September in Berlin.
Together with our partners VESTEL and RWTH Aachen University from our SMC-EXCEL research project, we introduced the final prototype of a sustainable web-based configurator for televisions at the IFA 2017. The SMC (sustainable mass customization) configurators’ innovative features consist in the offer of sustainable product attributes and information on the environmental footprint of the television.